Sport Brand IndexSearch the full index by sector, sport, region and career availability.
10100% is a motocross-rooted brand whose logo appeared on factory racing gear in the early 1980s. It makes moto and MTB goggles such as the ARMEGA, ARmatic and ACCURI 2 lines, plus gloves, sport and lifestyle sunglasses and snow goggles, for riders in motocross, downhill, BMX, cycling, running and other sports.
Specialist sports equipment
22226ERS is a sports nutrition brand from Alcoy (Alicante), Spain, selling energy gels such as High Fructose and High Energy gels, hydration and recovery products, plus clothing and accessories. It is the official nutrition sponsor of the Movistar Team cycling squad, with a dedicated Movistar Team product range, and its athletes include triathlete Patrick Lange and MotoGP rider Jorge Martín.
Performance nutrition and hydration
2X2XU is a performance compression brand founded in Australia in 2005 and born from triathlon. It makes compression tights, shorts, long sleeves and recovery tights, plus sports bras and training wear, under the idea of Prepare, Perform, Recover.
Sports apparel and footwear
3232Gi was founded in South Africa in 2009 and built its endurance nutrition around Palatinose, a researched carbohydrate. Early testing with the Toyota Running Club and other elite runners coincided with seven gold medals at the 2010 Comrades Marathon.
Endurance sports nutrition
3333Fuel is a natural sports nutrition brand founded in 2012 that makes its products from real food with no ultra-processing and organic ingredients where it counts. Its range includes Chia Energy Gel, Rocket Fuel carb drink blend, Eroica natural protein bars, Ultimate Daily Greens powder and a strength and recovery stack, all plant-based under its Fuelosophy approach.
Vitamins and performance supplements
36360Player gives sports organizations one platform for administration, communications and player development. Beginning with analysis and coaching tools, it expanded to help clubs manage daily operations as well as video, training and individual player progress.
Sports club management and player development
36361 Degrees is a sportswear brand selling basketball and running shoes, apparel and accessories. Its basketball range includes the BIG3, Joker and AG lines, including Aaron Gordon's signature AG shoe and a Nikola Jokić apparel collection, and its running shoes include the BOUNDAI and ZEN models.
Sports apparel and footwear
3T3T's story began in Turin in 1961, when Mario Dedioniggi left Ambrosio to set up Tecnologia del Tubo Torinese. Renamed 3ttt, it made its name supplying handlebars to Italian pros and in the 1970s launched what it called the world's lightest cycling handlebar, before moving into carbon components and complete bikes.
Bikes and cycling components
4E4Endurance sells science-backed, WADA-compliant endurance nutrition for elite and recreational athletes in cycling, running, swimming and other sports. Its range includes energy gels, energy bars, carbohydrate sports drinks, hydration and recovery products, sold direct to customers. It says its products are tested by elite athletes and represented at national championships and the Olympic Games.
Endurance fueling and hydration
7MSquamish-based apparel company designing weatherproof mountain-bike and gravel layers for long days in demanding coastal terrain. Its collections cover mountain bike, gravel and road use, with weatherproof shells, riding trousers and storage designed for demanding outdoor terrain.
Technical mountain bike apparel
ABSmall-batch toolmaker machining distinctive precision tools for professional mechanics, including hanger gauges and team-issue workshop equipment. The company focuses on specialist chain, bottom-bracket, bearing and alignment tools aimed at mechanics who value tight tolerances and serviceability.
Professional bicycle workshop tools
ABABSG, AquaBloom International Sports Technology Group, develops sports industry services and platforms across Asian and international markets. Its site lists a Hong Kong headquarters and work connecting sport, technology, capital and intellectual property.
Sports technology and business development
ABIn 1924 August Bremicker and his sons started making padlocks in a Volmarstein basement forge. ABUS introduced its first bicycle lock, the No. 1000, in 1931 and now makes cycling locks and helmets alongside wider security products.
Bicycle locks and helmets
ACAcerbis is an Italian company in the motorbike world since 1973, when founder Franco Acerbis began distributing Preston Petty off-road plastics in Europe before launching his own brand. It makes plastic kits, fuel tanks, skid plates, handguards, frame protectors and chain guides for brands such as Honda, KTM, Yamaha and Suzuki, plus helmets, goggles, riding jackets and MX jerseys, and also produces sports clothing.
Specialist sports equipment
ACACTIVE Network makes activity management software for event organizers, recreation departments, municipalities and camps. Its tools cover registration, email and SMS marketing, audience segmentation, reporting and analytics, and data protection.
Sports event and recreation management
ACActive Root is a UK sports nutrition brand that uses natural root ginger in all its products to help prevent bloating, nausea and stomach discomfort during exercise. Its range includes energy gels, energy chews, Electrolite hydration drink mix and recovery products, made with simple natural ingredients. Its Energy Chews were highly commended by Runner's World UK in the Sports Nutrition Awards 2026.
Protein and performance supplements
ACActivlab is a Polish manufacturer and distributor of dietary supplements with 20 years of experience in supplement production. Its range includes sports products such as WHEY 80 protein and RecoMed recovery shakes, vitamins such as Vitamin D3 Forte, SenMelki melatonin jellies, protein pancakes and broth, and the DODA D'EAU line of functional coffees, cocoa and shots. It says every product goes through laboratory testing for purity, effectiveness and safety.
Protein and performance supplements
ADadidas is a global sports company that designs and sells footwear, apparel and equipment. Its stated mission is to be the best sports brand in the world, and its purpose is 'Through sport, we have the power to change lives'. The company traces its story back to a start in a laundry room.
Athletic footwear, apparel and equipment
AGAG1 sells a daily health drink with 75+ vitamins, minerals and whole-food-sourced nutrients, including prebiotics, probiotics and enzymes, to support gut health, energy and immunity. It is vegan, gluten-free, dairy-free and third-party certified. AG1 partners featured on its site include Olympic sprinter Allyson Felix and neuroscientist Andrew Huberman of the Huberman Lab podcast.
Performance nutrition and hydration
ALBritish endurance label focused on protective layers, reflective details and pockets engineered for long days in changeable weather. The collection emphasises protective outer layers, cargo storage and visibility details for riders spending long hours in variable conditions.
All-weather cycling apparel
ALAlé has spent more than three decades making technical cycling clothing and dressing professional teams. Its jerseys and bib shorts combine distinctive colours with performance fabrics developed for demanding rides.
Cycling jerseys and technical apparel
ALALLNUTRITION develops dietary supplements, sports nutrition and functional foods for active consumers and athletes. Its range includes whey and isolate protein, creatine, amino acids, vitamins, minerals, omega-3, collagen products and training-support formulas, alongside high-protein shakes, sauces, spreads and other reduced-sugar foods. The brand is part of SFD's own-label portfolio, and its products are sold through the SFD nutrition store for both beginner and experienced users.
Protein and performance supplements
ALAllTrails was founded in 2010 with a simple mission: to help the world find its way outside. Its app helps people discover and follow trails for hiking, running and riding, and its biggest platform update since the founding reflected the growing interest in outdoor activity worldwide.
Trail discovery and navigation app
ALALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.
Vitamins and performance supplements
ALAlpinestars was founded in 1963 by leather craftsman Sante Mazzarolo in Asolo, northern Italy, and made its name with protective boots for the new sport of motocross. Today it makes racing gear and helmets such as the Supertech R10, Tech-Air airbag protection systems, technical footwear, riding gear sets and a sportswear collection, with headquarters in Maser, Italy.
Sports apparel and footwear
ALAltra makes road and trail running shoes built around its FootShape fit, a roomy toe box that lets toes splay, and a zero-to-low drop that balances weight across the foot. Its lineup includes the Vanish Carbon race shoes, Olympus and Experience Wild trail shoes, with FootShape offered in several fit options. Altra is part of VF Corporation, which completed its acquisition in 2018 and still lists it among its brands.
Road and trail running footwear
AMAmacx develops sports nutrition for before, during and after exercise, with consistent carbohydrate content in each product line so athletes can hit fueling targets with 2 to 3 products per hour. It is the nutrition partner of the Team Visma | Lease a Bike cycling team and works with team nutritionist Martijn Redegeld to tailor products to riders' needs.
Performance nutrition and hydration
AMAmazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast.
Vitamins and performance supplements
AMAmix Nutrition is the flagship sports nutrition brand of LargeLife Limited Laboratories, a company established in 2003 in Manchester, UK, which owns the Amix trademark. It makes supplements for athletes with the most demanding physical needs, used by professional and amateur athletes including bodybuilders, and has built strong demand across Central and Eastern Europe.
Protein and performance supplements
ANANTA is a sportswear brand making basketball shoes, running shoes, apparel and lifestyle products. Its basketball lines include Kyrie Irving's KAI signature shoes and apparel and Klay Thompson's KT collection, and its running range includes shoes designed for marathoners.
Sports apparel and footwear
APApex Sports Group is a player representation agency for American football athletes pursuing NFL careers. It offers one-on-one representation and helps clients through the draft and into a smooth transition to life after football.
Sports marketing and advisory services
APPioneer of ultralight rackless luggage, developing waterproof race and expedition packs tested across long-distance cycling events. The range is split across racing, expedition and backcountry systems, using rackless bags for long-distance road, gravel and off-road travel.
Ultralight bikepacking bags
APApplied Nutrition is a UK sports supplement company that began with a single product, Critical Mass, and built its range around Informed Sport testing. It makes protein, performance and endurance supplements such as Beef-XP clear beef protein isolate. It is the official nutrition partner of rugby league club Wigan Warriors and has partnered with Salford Red Devils, Bolton Wanderers and Leicester Riders.
Performance nutrition and hydration
AQAquasphere is an Italian swim eyewear brand whose engineers P. Ferraro and G. Beltrani patented the first curved lens with no visibility distortion, the Seal swim mask, after working in the scuba diving industry. It designs and makes swim goggles and masks through its in-house R&D department and manufacturing facilities in Italy, combining performance, reliability and comfort.
Specialist sports equipment
ARArc'teryx makes technical outerwear, outdoor clothing, climbing gear and approach shoes for hiking and climbing. It also runs ReBird, a circular program that includes an outlet, a resale store and a trade-in service giving gift card credit for old gear. Arc'teryx is part of the Amer Sports Group, a global collection of technical apparel and equipment brands.
Sports apparel and footwear
ARarena is an Italian-designed swimming brand rooted in swimming since 1973, with origins linked to Horst Dassler and Mark Spitz's seven Olympic golds. It makes competition swimwear such as the Powerskin Veloce, Hyperflow and Air Sonic race suits, training suits and gear, triathlon and open water products, and beach, running and gym wear. Its site features world record holder Kate Douglass.
Competitive swimwear and equipment
ARArena Hub is a Brazilian nonprofit sports innovation association based in São Paulo. It connects startups, companies and sports organizations to develop new projects and business opportunities; its published bylaws confirm its legal status and São Paulo seat.
Sports innovation hub
ARarena Water Instinct is the European online store of the arena competition swimwear brand, whose registered office is in Tolentino, Italy. It sells swimsuits, race suits such as the Powerskin Veloce, limited edition racing suits, swim gear and activewear, with country stores across Europe and the United States.
Specialist sports equipment
ARARfuture develops augmented-reality projects and interactive digital experiences, including work for the sports sector. Its privacy notice identifies ARfuture Realidad Aumentada S.L. at a Madrid address; because it works across sectors, sport is a use case rather than its only market.
Augmented reality sports projects
ARArgon 18 has designed performance bicycles since 1989, with models for road, track and triathlon. Its bikes now reach riders in more than 70 countries and are used by professional cycling teams and triathletes.
Road, track and triathlon bicycles
ARAriat was named after the racehorse Secretariat and began by bringing athletic footwear technology into boots for equestrian athletes. It has expanded into performance apparel and footwear for riders and outdoor work. Its corporate office is in San Leandro, California.
Equestrian boots and performance apparel
ASAscent is a sports nutrition brand that uses no artificial flavors or sweeteners. Its range includes whey protein with 25g of protein and 5.5g of BCAAs per serving, clear whey isolate, micellar casein, creatine sourced exclusively from Creapure and third-party tested, iced coffee with 20g protein and 100mg caffeine, plus hydration and energy products.
Endurance fueling and hydration
ASAshaway Line & Twine Manufacturing Company is the only United States manufacturer of racket strings, making squash, badminton, racquetball and tennis strings used by leading professional players, all made in the USA. It is also a world leader in bulk, non-sterile suture threads, from 25-micron nylon monofilament for neurosurgery to braided polyester for open heart surgery, and custom-designs braided products for other industries.
Specialist sports equipment
ASASICS Corporation is a Japanese sports goods company based in Kobe, founded in 1949 and formed in 1977 by the merger of Onitsuka, GTO and JELENK. It makes running shoes such as the Megablast and Superblast, court and padel footwear and activewear, and is listed on the Prime Market of the Tokyo Stock Exchange.
Running and court footwear
ASASSOS of Switzerland makes premium cycling apparel. It started in 1976 when Toni Maier tested an aerodynamic carbon fiber bike frame in a Zurich wind tunnel and then developed the first Lycra cycling shorts and anatomical skinsuit, which soon replaced wool shorts in the pro peloton.
Sports apparel and footwear
ATAthleteMonitoring is an athlete health and performance management system used by elite sport organizations, Olympic committees and research teams. It tracks wellness, sleep, mood and menstrual cycle, plans and monitors training loads with tracker and GPS data, and records injuries, illnesses and medical notes, using IOC-aligned methods.
Athlete monitoring and management system
ATATHLETES FIRST is a full-service sports management firm that has represented elite players, coaches, team personnel and broadcasters since 2001. It is headquartered in Laguna Hills in Southern California, with offices in New York City, Gainesville, Austin and Atlanta. Its agent team includes trained attorneys and negotiators with bachelor's, master's and law degrees.
Sports marketing and advisory services
ATAtlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.
Protein bars and functional snacks
ATAtomic is a ski brand founded in 1955 and based in the Austrian Alps since its start. It makes skis, ski boots, helmets, goggles and ski clothing for alpine skiing, ski touring and Nordic skiing, for everyone from beginners to top athletes in the sport, and sells a FIS race collection. Atomic celebrated 70 years of its 'We Are Skiing' claim at the 2025 FIS Alpine World Ski Championships in Saalbach. The website owner, Atomic Austria GmbH, is part of the Amer Sports Group.
Skiing equipment and apparel
ATSydney label pairing bold visual collections with race-cut technical kit for road, gravel and off-bike use. Its collections span race-fit jerseys, bib shorts, outer layers and accessories for road and gravel riding, often released in bold seasonal graphics.
Technical cycling apparel
AUAutomatic TV is an automated sports-video production system developed inside GRUP MEDIAPRO's R&D department. It uses AI-based cameras and production software to record and stream matches without a traditional production crew; GRUP MEDIAPRO is listed as the site owner.
AI sports video production
AUAutosport has covered motorsport news and stories since 1950, from the Formula 1 world championship to UK club racing, the Le Mans 24 Hours, the Indianapolis 500 and the World Rally Championship. It publishes news, analysis, results and standings for series including F1 and MotoGP. In 2016 Haymarket sold Autosport, along with the Autosport International show and Autosport Awards, to Motorsport Network, the Miami-based owner of Motorsport.com.
Sports media and content
BABabolat was founded in 1875 in Lyon, France, when it invented tennis string, and calls itself the oldest racquet sports company in the world. It makes racquets, strings, shoes, balls, shuttlecocks, bags, apparel and accessories for tennis, padel and badminton, and says it is the preferred brand of today's and tomorrow's champions in those sports.
Racquet sports equipment and footwear
BABalega focuses on high-performance socks built around fit, cushioning and moisture management. Its designs draw on more than 20 years of research and are made for running, hiking and other active pursuits; the site lists Implus LLC as the contact company.
Performance running socks
BATim West started Bandit in his Brooklyn basement apartment in 2020, hand-packing its first cushioned running socks. The name honours Bobbi Gibb, who ran the 1966 Boston Marathon as a bandit before women were allowed to race, and the brand has since grown into running apparel with the NYC running community behind it.
Running apparel and socks
BABarebells makes protein-enriched snack bars and alternatives to snacks and meals that aim never to compromise on taste. The brand launched in 2016 in Sweden, where it quickly gained a leading market position, and is now available in around forty markets worldwide.
Performance nutrition and hydration
BAAlcide Basso began experimenting with racing bicycles in his home workshop near Vicenza in the late 1970s. Basso now makes Italian road and gravel bikes, with the company's registered office listed under Stardue SRL in San Zenone degli Ezzelini.
Road and gravel bicycles
BABauer Hockey was founded in Kitchener, Ontario, in 1927 and developed the first skate that attached the blade to the boot. It makes hockey skates, sticks, helmets, accessories and apparel, including the Vapor range, sticks built around its FUSION kick point and the VAPOR FLY-W collection for women's hockey. It also works to make hockey more inclusive so everyone feels welcome to play.
Ice hockey skates and equipment
BBBBB Cycling makes parts, clothing, accessories and tools for road, gravel, mountain and everyday riders. Its site stresses a practical Dutch design approach and says the products are designed by cyclists for real-world use.
Bicycle parts, tools and accessories
BBBBC Sport is the BBC's sports news and coverage service, offering live scores, fixtures, news, analysis and live coverage across football, cricket, Formula 1 and many other sports. Its website launched on 3 July 2000, joining the BBC's rolling news and sports channels on TV and radio.
Sports media and content
BEBe Your Best makes virtual-reality training for football players, focusing on scanning, perception and decision-making. Developed in Norway, its drills present match-like scenarios that athletes can practise away from the pitch.
VR football cognitive training
BEBEAL is a French rope maker founded in 1951 by Janine and Pierre Beal, first producing cords and shoelaces. After their son Michel joined in 1974, it moved into colorful climbing ropes. It designs and manufactures its own climbing ropes, including Unicore models such as the Booster III 9.7mm, plus harnesses, lanyards and belay devices for climbing, mountaineering and work at height.
Specialist sports equipment
BEbeIN SPORTS is the sports network of beIN MEDIA GROUP, a global media group chaired by Nasser Al-Khelaifi that distributes and produces live sport and entertainment across 5 continents, 43 countries and 9 languages. In the US, beIN SPORTS shows highlights, news, stats, scores and schedules, with coverage of Copa Libertadores, Copa Sudamericana, Ligue 1, AFCON and the Turkish Süper Lig.
International sports broadcasting
BEBergamont identifies with Hamburg's St. Pauli district and builds bikes for urban streets, gravel routes and mountain trails. Its site describes that local culture as a driver of design; the brand is part of the SCOTT Sports group.
Urban, gravel and mountain bicycles
BEBeSoccer Pro turns BeSoccer's football data into scouting and analysis tools for clubs, agencies and media. Users can research players and competitions, compare statistics and support recruitment or content decisions; the site lists its headquarters in Málaga.
Football scouting and data
BESince 1998, Bettinardi has made putters that are designed, milled and finished in-house in Chicago. The same approach carries through its wedges, irons, headcovers and accessories, built around the idea that the best gear comes from people who care most about it.
Milled putters and golf clubs
BFBF Sport is an accelerator for startups in sport and wellbeing, with pre-seed, seed and growth tracks. Developed by Galicia's sport and wellbeing industry cluster and backed by the regional government, it connects entrepreneurs with industry partners, investment and pilot opportunities.
Sports startup accelerator
BHBH takes its name from the Beistegui brothers, Domingo, Juan and Cosme, who started out in a family workshop in Eibar in 1909. The initials BH (Beistegui Hermanos) became a byword for Spanish bicycles, and the company now builds road, gravel, mountain and electric bikes for riders around the world.
Road, mountain and e-bikes
BIBianchi is an Italian bicycle brand founded in Milan in 1885 by Edoardo Bianchi, which says it has over 130 years of cycling history. It makes road, gravel, mountain and electric bikes for professionals, enthusiasts and city riders, including the Oltre RC race bike, and offers a lifetime frame warranty on approved carbon models. Pro rider Alec Segaert won a stage on an Oltre RC, and Fausto Coppi is part of its racing history. Bianchi's owner and president is Salvatore Grimaldi.
Specialist sports equipment
BIBig Agnes was founded by Bill Gamber in 2001 and is based in Steamboat Springs, Colorado, with roots in the Zirkel Wilderness of northwestern Colorado. It makes tents, sleeping bags, sleeping pads and outdoor gear, including the lightweight VST tent line, bikepacking-specific tents and the Rapide sleeping pad, and describes itself as sustainability-focused.
Specialist sports equipment
BIBigman Nutrition is a Spanish sports nutrition company with a long track record and international reach, registered in Rafal (Alicante). It sells sports nutrition and supplement products, and says its flavours are one of its main strengths. It describes itself as a company in full expansion thanks to its quality and results.
Protein and performance supplements
BIBillabong was founded by Gordon Merchant on Australia's Gold Coast in 1973 with a vision to share the feeling of wave riding with the world. It started with boardshorts and now makes surf, swim and lifestyle clothing, including swimwear, and says it remains committed to pushing surfing and surf culture forward. Billabong is owned by Authentic Brands Group; product and retail operations are handled by its partners.
Surf and snow lifestyle apparel
BIRaymond Vanstraelen founded Bioracer in 1985 in Belgium's cycling heartland. The company tests its technical clothing in its ProtoLab and on Flemish cobbles as well as with elite riders; its legal notice lists Bio-Racer NV in Tessenderlo-Ham.
Technical cycling apparel
BIBioSteel is a Canadian sports hydration brand based in Windsor, Ontario, born from the work of Toronto Maple Leafs trainer Matt Nichol. It makes hydration drinks, hydration mixes, Hydration MAX electrolyte packets and protein drinks. It has been named official hydration sponsor of events such as the Vancouver Sun Run and the SportChek Mother's Day Run, and partners with Canadian soccer player Jonathan Osorio.
Performance nutrition and hydration
BIBioTechUSA is one of the largest food supplement manufacturers in Europe, owned by a Hungarian family company that took over the American BioTechUSA brand. Founded by Ferenc Lévai and now managed by his sons Bálint and Balázs, it makes sports supplements and vitamins, runs its own store network and built a logistics center in Hungary.
Protein and performance supplements
BITaiwanese design-led maker of compact pumps, multitools and workshop equipment, often distinguished by polished aluminium construction. The catalogue combines compact pumps and multitools with workshop equipment, tubeless tools and travel-oriented repair products.
Bicycle tools and pumps
BIBiwenger is a fantasy football game in which fans create private leagues, manage squads and compete using real match performances. Its site calls it the official fantasy football product of Diario AS and provides league, scoring and premium-play tools.
Fantasy football platform
BLblackcrows is an independent French freeski brand founded in Chamonix in 2006 by professional freeskiers Camille Jaccoux and Bruno Compagnet. It designs skis and outerwear that set out to combine beauty and efficiency, with strong design identity and uncompromising performance for contemporary skiing.
Freeski skis and outerwear
BLBlack Diamond makes gear and apparel for climbing, skiing, running and hiking, including harnesses such as the Solution, headlamps, shells and climbing clothing. Its heritage traces back to Chouinard Equipment and a backyard anvil and hammer; in 1972 Yvon Chouinard and Tom Frost published the Clean Climbing Manifesto in the Chouinard Equipment catalog.
Sports apparel and footwear
BLBrisbane brand combining graphic race kit with community rides and mental-health initiatives embedded in its rider culture. Its product collections sit alongside organised rides and community initiatives, giving the brand a social identity beyond technical race clothing.
Cycling apparel and community rides
BLBleacher Report (B/R) produces sports news, highlights and entertainment for mobile and social audiences, connecting sport with music, fashion, film and fan culture. It was co-founded in 2005 by Zander Freund, Bryan Goldberg, Dave Nemetz and a fourth co-founder, and began with a community of writers.
Sports media and content
BLBlinkfire Analytics is an AI-powered sponsorship intelligence platform that helps sports and entertainment organizations, brands, agencies and media companies measure, manage and maximize the value of sponsorships, digital content and media rights across social media, broadcast and OTT. It was founded in 2014 by Steve Olechowski and Juan Luis Hortelano.
Sports sponsorship valuation
BLBlueseventy makes open-water swimming and triathlon wetsuits, swimskins, competition swimwear and goggles, and is named for the 70 percent of the earth covered by water. It began in 1993 as Direct Innovations, which made one of the first triathlon wetsuits, became the official wetsuit of the Ironman triathlon as Ironman Wetsuits, then renamed itself Blueseventy. Its pointzero3 swimskin was worn by Ironman world champion Normann Stadler.
Specialist sports equipment
BMBMC is a Swiss bicycle brand whose story began in Grenchen in 1986 with the goal of building the fastest, most precise race bike. It makes road, track, gravel and mountain bikes such as the Teammachine, Speedmachine, Roadmachine and Fourstroke, runs a Mountain Biking Pro Factory Team, and has technology partnerships with Red Bull Advanced Technologies and Red Bull Racing.
Specialist sports equipment
BOBODYARMOR was founded in 2011 by Mike Repole as a better-for-you sports drink with no artificial dyes, flavors or sweeteners. Its drinks are made with potassium-rich electrolytes, antioxidants and coconut water. Its partners and Team BODYARMOR include the Dude Perfect trick-shot group and Barstool Sports. The Coca-Cola Company acquired full ownership of BODYARMOR in 2021.
Performance nutrition and hydration
BOBombtrack grew out of Cologne's WeMakeThings bicycle scene and launched its first range in 2012 using steel-frame know-how from BMX. The Hook followed in 2014 as an adventure bike; the current legal notice names UPRAIL GmbH in Cologne.
Gravel, adventure and touring bicycles
BOBont Cycling designs anatomically shaped shoes in Australia for road, track, time trial and triathlon riding. It points to eight gold medals won by athletes wearing its shoes at the 2008 Beijing Olympics and more than four decades of performance-footwear development.
Anatomical cycling shoes
BOScandinavian visibility brand combining minimalist bike lights, reflective wear and safety accessories for urban riders and runners. The catalogue combines front and rear bike lights with wearable illumination and reflective accessories shaped for everyday urban use.
Urban cycling visibility accessories
BOBookteq is self-service booking and management software for sports facilities, school lettings and spaces in the UK. Schools, local authorities, trusts and operators use it to bring courts, pitches and halls online, automate bookings and increase use and revenue, for example to manage tennis, badminton, squash and netball courts.
Sports facility booking
BOBORN was founded in 1985 in the village of Born, the Netherlands, by pharmacist and amateur cyclist Wim Jennen and fellow pharmacist Frank Sikkes, to make sports nutrition better, tastier and more athlete-friendly. It makes sports drinks, energy bars, energy gels and protein bars for recovery, developed with professional athletes and nutritionists, plus a range of sports care products for the body.
Protein and performance supplements
BOBOSU, which stands for 'both sides utilized', was founded in 1999 by David Weck and is known for the BOSU Balance Trainer. It makes fitness tools and programming, including the NexGen Home and lightweight K-Series Balance Trainers and Balance Pods for balance, coordination, agility and core strength.
Specialist sports equipment
BOBowFlex makes premium home exercise equipment, including the Xtreme 2 SE Home Gym, with an industry-leading warranty, expert delivery and assembly, and no required subscriptions. Its training platform offers adaptive workouts, workouts in scenic destinations and on-demand instructor-led classes. BowFlex is part of the Nautilus family of home fitness brands, which also includes Schwinn fitness products.
Specialist sports equipment
BPBare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in his college apartment at Indiana University of Pennsylvania and is headquartered in Round Rock, Texas. It makes performance and health supplements, including endurance gel packs, all third-party tested for banned substances, quality and label accuracy. BPN is a veteran-owned and operated business with more than 920,000 customers.
Performance nutrition and hydration
BRBrian's Custom Sports ('#CustomGoalCompany', 'Details Make The Difference') hand-builds custom goalie equipment at 168 Lakeview Ave, Kingsville, ON
Specialist sports equipment
BRBridgestone Golf is the golf division of Bridgestone, guided since 1931 by founder Shojiro Ishibashi's philosophy to 'Serve Society with Superior Quality' and drawing on the group's rubber and polymer science. It calls itself the #1 ball-fitter in golf and makes golf balls including the TOUR B, e-series and Precept lines, women's and customized balls, plus headwear, golf bags and gloves.
Specialist sports equipment
BRBrooks Running makes running shoes, apparel and accessories for road and trail, including the Ghost and new Ghost Amp road shoes. Its global headquarters is in Seattle next to the Burke-Gilman trail and Lake Union, in a LEED-certified building that also houses the Brooks Trailhead, its only flagship retail store. Brooks has been a standalone operating subsidiary of Berkshire Hathaway Inc. since 2012.
Running footwear and apparel